![]() Or, test the waters by setting up part of your office as a showroom where you can meet potential customers by appointment. Other retail options include pop-up shops, festivals and special-event sales. Opening your own shop may sound appealing, but you’ll need a full array of products and a team to sell it the overhead may prove too expensive. While retail is the traditional method for selling products, this arena is more diverse than ever before. Whether you’re just getting started or want to correct your course, consider the following to determine this important, but often-overlooked element of the four P’s. ![]() If you wait to think about place and distribution until you’re already actively selling your product, you’ve waited too long. ![]() You could talk about it all day - promoting your product will be a breeze.īut where will you do it? In which locations will you sell your product, and how will that product get from your business to your consumer? You’ve figured out the pricing structure for that special product. Your product is right in front of you, and you know what makes it special. When it comes to marketing your business, you’ve probably heard about the four P’s: Product, Price, Place and Promotion.
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